Leading specialty chemicals company Perstorp has appointed Mauricio Varvella as Vice President for Europe, the Middle East and Africa (EMEA), responsible for the Animal Nutrition Business Area. Varvella joined Perstorp on March 18 and reports directly to Perstorp Animal Nutrition Executive Vice President Roger Mann.

Perstorp Animal Nutrition has an ambitious growth strategy headlined by substantial investments and significant growth plans for the team. Varvella is the last of the Region Vice Presidents that are an integral part of the new organization to join the team. First order of business: to grow the EMEA sales team.

“It is a pleasure to join forces with the Perstorp Animal Nutrition team in such a crucial time. More than ever, consumers have abundant information to make educated decisions on what to eat which has an impact upwards in the livestock production chain. Our job becomes increasingly challenging and at the same time exciting in thinking out of the box to bring value added solutions to our customers, directly and indirectly, in fulfilling the needs of consumers. Perstorp´s outside-in mindset puts us business leaders at the forefront of identifying the right opportunities and making necessary investments to deliver on its promise” states Varvella.

An Italian-Brazilian currently residing in Madrid, Varvella is a true cosmopolitan citizen. Varvella’s career has seen him active in a range of management, sales and marketing positions in six different countries for companies such as Schering-Plough and MSD. Before choosing Perstorp, Varvella was Regional Head of International Commercial Operations for Christian Hansen.

Varvella will be responsible for achieving Perstorp’s ambitious strategic goals for the Animal Nutrition Business Area in home market Europe as well as the Middle East and Africa. He will manage the sales and GTM strategies with Perstorp’s distributors and agents, as well as lead, train and develop Perstorp Animal Nutrition’s regional sales and technical team.