Middle East Poultry Meat Market AnalysisThe Middle East poultry meat market size is estimated at USD 15.93 billion in 2024 and is expected to reach USD 17.51 billion by 2029, growing at a CAGR of 1.90% during the forecast period (2024-2029).
Rising internet penetration and social media marketing are driving the market growth
• The commercial segment dominates the distribution channels for poultry meat, with nearly two-thirds of poultry meat products consumed in the country. The growing food service industry is driving the sales of poultry meat in the commercial channels. About 76% of consumers in the Middle East preferred to eat healthy in 2021. Many consumers have started trying new foods that have been tested and invented through various commercial channels across food service establishments in the Middle East, which has led to an increase in the market share of poultry meat. Foodservice companies have turned to delivery platforms to compensate for the lost traffic in their stores following the impact of the pandemic.
• The fastest growing distribution segment is the non-trade segment, which is expected to register a CAGR of 2.20% in value terms during the forecast period. The growth of this segment will be boosted by the prevalence of the online commerce channel, which has remained thriving in line with the widespread expansion of e-commerce. Internet penetration is rapidly increasing in the region. As of 2022, the Middle East had over 200 million internet users, equivalent to 79% of the total population. Of these, 145.441 million were social media users, with most online meat delivery apps marketing their services and acquiring customers through digital marketing.
• Supermarkets and hypermarkets have witnessed a study growth of 6.21% in value terms from 2017 to 2022. Supermarkets and hypermarkets offer promotional offers and discounts. The growth in this sector is due to the presence of a wide range of products, including imported products, which are competitively priced compared to local products.
Source: https://www.mordorintelligence.com/ar/industry-reports/middle-east-poultry-sector-analysis
